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The 5 Ws (and an H) of Content Marketing

Over the years, I've repeatedly seen a major disconnect between real writers being able to find real work (without having to low-ball on bidding sites), and the brands and agencies who are looking for real talent. Unfortunately, when it comes to writers, everyone thinks they're a writer, but as we know that's not really the [...]

Forget Everything You’ve Been Told About Content Marketing

There’s too much noise on the Internet. Turn it off, silence it so you can focus on your stuff, not everyone else’s sales pitches. I’ve come to realize that I spend hours every day wasting time sorting through emails I don’t need – newsletters filled with the same old garbage, emails from people trying to sell me [...]

By |May 14th, 2018|Categories: Content Marketing, SEO Copywriting|Tags: , , |0 Comments

SEO Copywriting: It’s NOT About the Keywords Anymore

"Content is King." It's been said a thousand times. And there's a reason for that. It's because, like so many other sayings, it's true. Words have been selling products and services for, well, as long as the act of marketing has been around. When then Internet took hold of the world, I mean really took [...]

Are AI Machines Putting Your Writing Career in Jeopardy?

Perhaps. But there is a way to protect yourself and your career. There's been a fair bit of talk lately around AI machines that will soon be able to write and produce content. That's a scary thought for writers! But here's the thing -- those machines will only replace one kind of writing (at least in our [...]

By |December 7th, 2017|Categories: SEO Copywriting|Tags: , , , |0 Comments