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Are SEO & Content Optimization the Same Thing?

Yes and no. Part of your SEO strategy will most likely include content optimization. But one does not necessarily equal the other. Modern-day content optimization requires a whole extra level of planning and execution. That's because engines like Google are getting smarter at understanding semantics and user intent. Now when you optimize your content, you [...]

By |May 31st, 2018|Categories: Content Marketing|Tags: , , , , |0 Comments

Keyword Research: Voice Search vs Text Search

How Will Voice Keyword Research Differ From Text Keyword Research As a writer, I try very hard to mesh the way I write with the way I talk, so my writing reads naturally. But it's not easy. I'm naturally drawn toward a different way of writing my thoughts than the way I might blurt it [...]

By |January 24th, 2018|Categories: Keyword Research|Tags: , , |0 Comments

What is Cornerstone Content and Why Do I Need It?

“All my content is equally important. How do I choose cornerstones?” It’s true, creativity is subjective, and so is the quality and importance of your blog posts and articles. What one person considers highly relevant, another person may find painfully boring. So how are you to know which pieces of web content are worthy of [...]