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Google Updates: Did you EAT YMYL Pages?

o Back in 2015, Google released its Search Engine Evaluator Guidelines, which served up key information about what Google considers "high-quality" pages and how those pages can perform better in SERPs (search engine results pages). More recently, Google released a 30-page whitepaper, which proves (finally) that they do in fact change the weights of ranking [...]

By |February 21st, 2019|Categories: Digital Marketing, Google News|Tags: , , , , |0 Comments

Google Mobile Speed Update: Page Speed to Become Mobile Ranking Factor

It was bound to happen sooner or later, and Google officially announced on the Webmaster Central Blog that page load speed will become part of the mobile ranking algorithm effective July 2018. According to Webmaster Central, "People want to be able to find answers to their questions as fast as possible — studies show that people really [...]

By |January 18th, 2018|Categories: Google News|Tags: , , , |0 Comments

What is Cornerstone Content and Why Do I Need It?

“All my content is equally important. How do I choose cornerstones?” It’s true, creativity is subjective, and so is the quality and importance of your blog posts and articles. What one person considers highly relevant, another person may find painfully boring. So how are you to know which pieces of web content are worthy of [...]