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How to Write Quality Content & Cut Through the Digital Noise in 2019

Content isn’t just pushing out a blog post every week, hoping people will read it. In 2019, content will evolve to become the most important part of what you deliver to your customers, from a marketing point of view. Forget one way push advertising! 2019 is going to be all about inbound marketing. With that evolution [...]

The 5 Ws (and an H) of Content Marketing

Over the years, I've repeatedly seen a major disconnect between real writers being able to find real work (without having to low-ball on bidding sites), and the brands and agencies who are looking for real talent. Unfortunately, when it comes to writers, everyone thinks they're a writer, but as we know that's not really the [...]

Are SEO & Content Optimization the Same Thing?

Yes and no. Part of your SEO strategy will most likely include content optimization. But one does not necessarily equal the other. Modern-day content optimization requires a whole extra level of planning and execution. That's because engines like Google are getting smarter at understanding semantics and user intent. Now when you optimize your content, you [...]

By |May 31st, 2018|Categories: Content Marketing|Tags: , , , , |0 Comments

10 Proven Reasons to Start Blogging Today

(And 3 lame excuses that just won't fly) Have you been told, "You need to start blogging"? Probably. We all know we should be creating fresh, new content for Google and other search engines to gobble up and rank in the SERPs (search engine results pages). How do we know that? Because it’s been proven repeatedly [...]

Forget Everything You’ve Been Told About Content Marketing

There’s too much noise on the Internet. Turn it off, silence it so you can focus on your stuff, not everyone else’s sales pitches. I’ve come to realize that I spend hours every day wasting time sorting through emails I don’t need – newsletters filled with the same old garbage, emails from people trying to sell me [...]

By |May 14th, 2018|Categories: Content Marketing, SEO Copywriting|Tags: , , |0 Comments

SEO Copywriting: It’s NOT About the Keywords Anymore

"Content is King." It's been said a thousand times. And there's a reason for that. It's because, like so many other sayings, it's true. Words have been selling products and services for, well, as long as the act of marketing has been around. When then Internet took hold of the world, I mean really took [...]

Are You Stacking the Odds with a Martech Stack?

Marketers are frequently faced with serious content-technology overload. Let's face it, marketers are (for the most part) highly creative. And technology is, well, technological. So it's no wonder why your marketing team may often cringe at certain trigger words like 'data' and 'analytics. "First of all, what the heck is a Martech Stack?" Yeah, great [...]

By |May 8th, 2018|Categories: MarTech|Tags: , , |0 Comments

Features vs Benefits: What the Heck is the Difference?

Features vs benefits... I had to learn this one on the fly. A while back, I had a client who asked me to write an Amazon product listing. I was instructed to showcase the features in one area and save the benefits for another part of the page. My first thought? What the heck is [...]

By |January 4th, 2018|Categories: SEO Copywriting|Tags: , , , |0 Comments

What is Cornerstone Content and Why Do I Need It?

“All my content is equally important. How do I choose cornerstones?” It’s true, creativity is subjective, and so is the quality and importance of your blog posts and articles. What one person considers highly relevant, another person may find painfully boring. So how are you to know which pieces of web content are worthy of [...]