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How to Find Content Your Audience Will Actually Enjoy

Many will say that the best place to find content ideas is by doing keyword research. Others will say it's by creeping your competitors. And some would even argue that [...]

Google Features: Are We Competing Within Google, or WITH Google?

Exploring Google Features in SERPs It’s getting more and more difficult to truly understand what it is that Google wants. Knowing how to give the search giant what it needs [...]

By |February 1st, 2018|Categories: Google News, SEO Copywriting|Tags: , , |1 Comment

80% of Google Home Results Come From Snippets

Well if that's not an argument to start using schema markup in your pages, I don't know what is. According to Gary Vaynerchuk, "The next search engine is 'voice' ... I'm [...]

By |January 24th, 2018|Categories: Voice Search|Tags: , |0 Comments

Keyword Research: Voice Search vs Text Search

How Will Voice Keyword Research Differ From Text Keyword Research As a writer, I try very hard to mesh the way I write with the way I talk, so my [...]

By |January 24th, 2018|Categories: Keyword Research|Tags: , , |0 Comments

Google Mobile Speed Update: Page Speed to Become Mobile Ranking Factor

It was bound to happen sooner or later, and Google officially announced on the Webmaster Central Blog that page load speed will become part of the mobile ranking algorithm effective [...]

By |January 18th, 2018|Categories: Google News|Tags: , , , |0 Comments

“According To” Snippets Showing Above Some Google Results

Yesterday we read on Search Engine Roundtable that when you search Google for 'top online marketers,' Google will return a new type of featured snippet. They said: "First, it shows the [...]

By |January 5th, 2018|Categories: Google News|Tags: , , , |0 Comments

Features vs Benefits: What the Heck is the Difference?

Features vs benefits... I had to learn this one on the fly. A while back, I had a client who asked me to write an Amazon product listing. I was [...]

By |January 4th, 2018|Categories: SEO Copywriting|Tags: , , , |0 Comments

Are AI Machines Putting Your Writing Career in Jeopardy?

Perhaps. But there is a way to protect yourself and your career. There's been a fair bit of talk lately around AI machines that will soon be able to write and produce [...]

By |December 7th, 2017|Categories: SEO Copywriting|Tags: , , , |0 Comments

3 Sure-fire Ways to Destroy a Video Script

We talk a lot about what goes into the makings of a quality piece of video content, but we don’t talk all that much about the pitfalls to be avoided. [...]

By |December 7th, 2017|Categories: Video Content|Tags: , |0 Comments

What is Cornerstone Content and Why Do I Need It?

“All my content is equally important. How do I choose cornerstones?” It’s true, creativity is subjective, and so is the quality and importance of your blog posts and articles. What [...]