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“According To” Snippets Showing Above Some Google Results

Yesterday we read on Search Engine Roundtable that when you search Google for 'top online marketers,' Google will return a new type of featured snippet. They said: "First, it shows the [...]

By |January 5th, 2018|Categories: Google News|Tags: , , , |0 Comments

Features vs Benefits: What the Heck is the Difference?

Features vs benefits... I had to learn this one on the fly. A while back, I had a client who asked me to write an Amazon product listing. I was [...]

By |January 4th, 2018|Categories: SEO Copywriting|Tags: , , , |0 Comments

Are AI Machines Putting Your Writing Career in Jeopardy?

Perhaps. But there is a way to protect yourself and your career. There's been a fair bit of talk lately around AI machines that will soon be able to write and produce [...]

By |December 7th, 2017|Categories: SEO Copywriting|Tags: , , , |0 Comments

3 Sure-fire Ways to Destroy a Video Script

We talk a lot about what goes into the makings of a quality piece of video content, but we don’t talk all that much about the pitfalls to be avoided. [...]

By |December 7th, 2017|Categories: Video Content|Tags: , |0 Comments

What is Cornerstone Content and Why Do I Need It?

“All my content is equally important. How do I choose cornerstones?” It’s true, creativity is subjective, and so is the quality and importance of your blog posts and articles. What [...]

10 Digital Marketing Pros You’re Not Following

Features vs Benefits: What the Heck is the Difference?

By |August 3rd, 2017|Categories: Copy Tips|Tags: , , , , |0 Comments

Canada’s Anti-Spam Legislation (CASL) & what it means for your business

By |July 17th, 2017|Categories: Email Marketing|Tags: , , , |0 Comments

Canada’s Anti-Spam Legislation (CASL)

& What it Means For Your Business By now you’ve likely heard about the new CASL (Canada’s Anti-Spam Legislation) law, which took effect July 1st. There’s been a lot of [...]

Project Owl: Google’s Attempt to Clean Out Offensive Information in SERPs

By |April 27th, 2017|Categories: Google, News, SEO News|Tags: , , , , |0 Comments