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Building a New Website? Ask These Important Questions

Marketing teams and dev teams -- why aren't they working together? Marketing teams are thinking about how the site will work in the wild to promote the brand. Designers and [...]

By |May 17th, 2018|Categories: Design, Digital Marketing|Tags: , , |0 Comments

SEO (& Web Writing) for Authors in 5 Simple Steps

You're an author -- so that means you're a writer, right? Technically, yes. And being a writer means that you should be able to be your own SEO copywriter, right? Technically, [...]

Web Writing Tips to Double (Even Triple) Your Conversions

Writing for the web ... the words on your page can make or break a business. It's true. You can do everything else right -- great web design, easy navigation [...]

By |May 15th, 2018|Categories: SEO Copywriting|Tags: , , , |0 Comments

Influencer Marketing: Lessons Learned by Software Giant

Influencer marketing, it's all the rage. But what exactly is it? What qualifies one particular person to be considered an "influencer" over another? Influencer marketing is fairly new. Well, the [...]

Forget Everything You’ve Been Told About Content Marketing

There’s too much noise on the Internet. Turn it off, silence it so you can focus on your stuff, not everyone else’s sales pitches. I’ve come to realize that I spend hours [...]

By |May 14th, 2018|Categories: Content Marketing, SEO Copywriting|Tags: , , |0 Comments

5 Critical Steps to a Stress-Free Website Redesign

A complete website redesign is no easy task -- even for the smallest of sites. It's not as simple as it may seem at the get go, as many website owners [...]

By |May 12th, 2018|Categories: Design|Tags: , , , , |0 Comments

SEO Copywriting: It’s NOT About the Keywords Anymore

"Content is King." It's been said a thousand times. And there's a reason for that. It's because, like so many other sayings, it's true. Words have been selling products and [...]

Are You Stacking the Odds with a Martech Stack?

Marketers are frequently faced with serious content-technology overload. Let's face it, marketers are (for the most part) highly creative. And technology is, well, technological. So it's no wonder why your [...]

By |May 8th, 2018|Categories: MarTech|Tags: , , |0 Comments