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Building a New Website? Ask These Important Questions

Marketing teams and dev teams -- why aren't they working together? Marketing teams are thinking about how the site will work in the wild to promote the brand. Designers and developers are thinking about how to make the pretty and calling it a day -- figuring the marketing stuff is someone else's problem. But that's [...]

By |May 17th, 2018|Categories: Design, Digital Marketing|Tags: , , |0 Comments

SEO (& Web Writing) for Authors in 5 Simple Steps

You're an author -- so that means you're a writer, right? Technically, yes. And being a writer means that you should be able to be your own SEO copywriter, right? Technically, no. The SEO Copywriter is a breed all its own. Just because you can write the great American novel (or medical text, or memoir, or whatever) [...]

Web Writing Tips to Double (Even Triple) Your Conversions

Writing for the web ... the words on your page can make or break a business. It's true. You can do everything else right -- great web design, easy navigation and even kick ass SEO. But if your website doesn't convert, it's all for nothing. Here are some quick and easy web writing tips to [...]

By |May 15th, 2018|Categories: SEO Copywriting|Tags: , , , |0 Comments

Influencer Marketing: Lessons Learned by Software Giant

Influencer marketing, it's all the rage. But what exactly is it? What qualifies one particular person to be considered an "influencer" over another? Influencer marketing is fairly new. Well, the term "influencer marketing" is fairly new. But the concept itself, not so much. We're really just talking about product placement. Remember a decade or two [...]

Forget Everything You’ve Been Told About Content Marketing

There’s too much noise on the Internet. Turn it off, silence it so you can focus on your stuff, not everyone else’s sales pitches. I’ve come to realize that I spend hours every day wasting time sorting through emails I don’t need – newsletters filled with the same old garbage, emails from people trying to sell me [...]

By |May 14th, 2018|Categories: Content Marketing, SEO Copywriting|Tags: , , |0 Comments

5 Critical Steps to a Stress-Free Website Redesign

A complete website redesign is no easy task -- even for the smallest of sites. It's not as simple as it may seem at the get go, as many website owners discover (the hard way) after a site relaunch. Without proper planning, you can lose valuable links, hard-earned SERP rankings and unknowingly create an unbearably sucky user [...]

By |May 12th, 2018|Categories: Design|Tags: , , , , |0 Comments

SEO Copywriting: It’s NOT About the Keywords Anymore

"Content is King." It's been said a thousand times. And there's a reason for that. It's because, like so many other sayings, it's true. Words have been selling products and services for, well, as long as the act of marketing has been around. When then Internet took hold of the world, I mean really took [...]

Are You Stacking the Odds with a Martech Stack?

Marketers are frequently faced with serious content-technology overload. Let's face it, marketers are (for the most part) highly creative. And technology is, well, technological. So it's no wonder why your marketing team may often cringe at certain trigger words like 'data' and 'analytics. "First of all, what the heck is a Martech Stack?" Yeah, great [...]

By |May 8th, 2018|Categories: MarTech|Tags: , , |0 Comments