free digital marketing tools

So you’ve found an awesome new tool that really helps your business, and now’s when you need it most, but… “What was it called? Argh, why didn’t I bookmark that?!” Or, “Where the hell did I put that link?!” That used to be me. My Bookmarks bar was full… of junk.

It’s so full that I’m finding it more and more difficult to remember where I put the important links among the clutter of old, out-dated links. So I decided it’s time to clean it up. Here is the updated 2019 short list of free digital marketing tools and resources I use on a regular basis. If you like them, don’t forget to bookmark them!

SEO References

  • Search Engine Land  The King of all SEO news sites.
  • Search Engine Journal  The Prince of all SEO news sites.
  • SEMrush After 10+ years in the biz, they’ve grown to become the world’s leading competitive research service for online marketing.


  • Search Console – If you have a website, and if you care about the health of your website, you should have it set up in Google Search Console (formerly Google Webmaster Tools).
  • Analytics – And if you want to see how your visitors are behaving on your site, you’ll need analytics.
  • Adwords Keyword Tool – An oldie but a goody. Even though keyword research isn’t what it used to be, and we don’t concentrate on exact match keywords any more (at least not for organic search), this tool still gives great insight into user behaviour and keyword themes.


  • Plagiarism Checker this one has kept me out of the doghouse once or twice. If you’re not the one writing your content, no matter how much you trust the person who is doing the writing, a quick copy/paste into this tool can save you a lot of trouble. Better safe than sorry, trust me.
  •— Need help convincing clients (or your boss) that it’s time for a meta data refresh? Run this free tool for a simple report on the current health of your site’s pages.
  • – Use it. Need I say more?

Productivity Tools

  • Slack — who isn’t using Slack these days? It’s free, easy to use, and keeps your entire team connected. It also plugs into plenty of CRM and PM tools, as well as Gdocs and other Google tools.
  • Calendly – I’m [still] on the fence on this one. It’s a cool way to let others book time with you online — but I’m not sure I want people filling up my calendar on my behalf. But if that doesn’t bother you, it’s worth a look as a free way to take online bookings.
  • Freshbooks – I can’t live without this one. I know I said this was a list of free tools, but Freshbooks is cheap, and worth its weight in gold, so it’s worthy of a mention.

WP Plugins

  • Mailchimp  Everyone loves MailChimp! And there are several different plugins you can use, like the list subscribe forms, pop-up with exit support and top bar. I love MailChimp because it integrates so easily with everything else I use.
  • SumoMe – Speaking of integrating well, SumoMe pairs up nicely with MailChimp. SumoMe gives me insight into what users are actually doing on my site. I use heat maps, list subscribe scroll boxes (connected to my MailChimp lists), and content analysis.
  • Yoast – The king of all SEO plugins, in my opinion. Yoast gives you WP access to write unique titles and meta description tags, set canonicals and 301 redirects, customize your social media messaging, and more. Every WordPress website needs to have the Yoast plugin installed. Period.

Social Media

  • Hootsuite – I’ve used both the free and pro versions of Hootsuite, and it’s a great tool, no matter which version you use, to keep track of multiple social media accounts in one at-a-glance screen.
  • Bufferapp – Similar to Hoosuite, Bufferapp gives me a bit more flexibility with its free version. I can drag and drop to reschedule posts, and it even gives me a list of 25 recommended posts.
  • Bit-ly – Lots of tools help you shorten links for better social sharing. But when you’re not using Hootsuite, Hubspot, Bufferapp, or any other social media sharing tool, Bit-ly is always there for you in a pinch.

So that’s my updated list of free digital marketing tools I simply can’t live without. What are some of your go-to digital marketing tools and resources? Leave a comment or share them with me over on Twitter @AskAimeeBeck. And don’t forget to like and share this list if you found it helpful!