Easy Access to Digital Marketing Statistics

Whether you’re trying to sell your boss on giving up a larger content marketing budget, or you’re writing an in-depth article on the advancements of social media, there comes a time when you need cold, hard digital marketing statistics. And it can be a pain in the butt trying to find them sometimes. To me, it seems like I’m inundated with them when I don’t need them, and of course, when I do need them, I can’t for the life of me remember where I saw them.

That’s why I love these types of posts (and hopefully you do, too!).  Collecting and categorizing digital marketing statistics helps me quickly recall exactly what I need when I need it. Bookmark this one now — you never know when it’ll come in handy.

Content Marketing Statistics

  1. Only 30% of B2B marketers say their organizations are effective at content marketing. (Source: Content Marketing Institute)

CMI Stats B2B content marketing

  1. B2B marketers allocate 28% of their total marketing budget, on average, to content marketing. (Source: Content Marketing Institute)
  2. Leads attained through inbound marketing methods like blogging cost 60% less than those captured with outbound method. (Source: Hubspot)
  3. 38% of B2C marketers consider their organizations to be effective at content marketing. (Source: Content Marketing Institute)
  4. B2B marketers that use blogs receive 67% more leads than those that do not. (Source: Hubspot)
  5. 76% of B2C marketers use content marketing. (Source: Content Marketing Institute)
  6. 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result. (Source: HubSpot State of Inbound)

Social Media Statistics

  1. 93% of B2B marketers use social media content, 79% use articles on their website, and 65% use online presentations.

B2B social content marketing tactic usage

  1. 94% of B2B marketers use LinkedIn, 87% are on Twitter, and 84% are on Facebook. (Source: Content Marketing Institute)
  2. If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. (Source: QuickSprout)
  3. Pinterest has the lowest percentage of B2B marketers at only 25%, while Instagram is only slightly higher at 29%. (Source: Content Marketing Institute)
  4. Sales leads, sales and higher conversion rates are the top three most important metrics for B2B marketers. (Source: Content Marketing Institute)

SEO Statistics

  1. 50% of all local searches which are posted lead traffic to a site in one day if accessed from a mobile device. (Source: SmartStreetMedia)
  2. 57% of mobile users will abandon your website if it takes more than three seconds to load. (Source: Hubspot) Save $20,000 per with inbound marketing
  3. $20,000 is the average companies save per year by investing more in inbound marketing vs. outboud. (Source: Hubspot)
  4. 18% of Mobile searches lead to a sale. (Source: SmartStreetMedia)
  5. 30% will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. (Source: Hubspot)
  6. 57% of B2B marketers say SEO has the biggest impact on lead generation. (Source: NewsCred)
  7. Embrace the Longtail: 50% of Search queries are four words or longer. (Source: WordStream)
  8. Companies that blog get 97% more inbound links to their website. (Source: Hubspot)
  9. Small businesses that blog get 126% more lead growth than small businesses that don’t blog. (Source: Hubspot)