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How to Write Kick-ass Calls to Action

Forget Everything You’ve Been Told About Content Marketing

There’s too much noise on the Internet. Turn it off, silence it so you can focus on your stuff, not everyone else’s sales pitches. I’ve come to realize that I spend hours [...]

By |May 1st, 2019|Categories: Content Marketing, SEO Copywriting|Tags: , , |0 Comments

How to Write Quality Content & Cut Through the Digital Noise in 2019

Content isn’t just pushing out a blog post every week, hoping people will read it. In 2019, content will evolve to become the most important part of what you deliver to [...]

Happy Halloween! A Truly Terrifying Content Recruiting Tale

Once upon a not so very long time ago, I hired a writer—a seemingly well-qualified writer. He had it all:great writing samples, a super attitude, prompt actions, pleasant to speak [...]

Get Your Free Pass to Search Marketing Success Summit | Sept. 5-9, 2018 | Online

I'm happy to say that I'm one of the speakers in an incredible lineup together with Rand Fishkin (SparkToro), Peter Caputa (Databox), Larry Kim (MobileMonkey), Joy Hawkins (Sterling Sky), Eric [...]

The 5 Ws (and an H) of Content Marketing

Over the years, I've repeatedly seen a major disconnect between real writers being able to find real work (without having to low-ball on bidding sites), and the brands and agencies [...]

SEO (& Web Writing) for Authors in 5 Simple Steps

You're an author -- so that means you're a writer, right? Technically, yes. And being a writer means that you should be able to be your own SEO copywriter, right? Technically, [...]

Web Writing Tips to Double (Even Triple) Your Conversions

Writing for the web ... the words on your page can make or break a business. It's true. You can do everything else right -- great web design, easy navigation [...]

By |May 15th, 2018|Categories: SEO Copywriting|Tags: , , , |0 Comments

Forget Everything You’ve Been Told About Content Marketing

There’s too much noise on the Internet. Turn it off, silence it so you can focus on your stuff, not everyone else’s sales pitches. I’ve come to realize that I spend hours [...]

By |May 14th, 2018|Categories: Content Marketing, SEO Copywriting|Tags: , , |0 Comments

SEO Copywriting: It’s NOT About the Keywords Anymore

"Content is King." It's been said a thousand times. And there's a reason for that. It's because, like so many other sayings, it's true. Words have been selling products and [...]