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How to Write Quality Content & Cut Through the Digital Noise in 2019

Content isn’t just pushing out a blog post every week, hoping people will read it. In 2019, content will evolve to become the most important part of what you deliver to your customers, from a marketing point of view. Forget one way push advertising! 2019 is going to be all about inbound marketing. With that evolution [...]

Happy Halloween! A Truly Terrifying Content Recruiting Tale

Once upon a not so very long time ago, I hired a writer—a seemingly well-qualified writer. He had it all:great writing samples, a super attitude, prompt actions, pleasant to speak with, very well educated, and talked a great game about having "strong SEO experience and knowledge." He was extremely eager to work, so I put [...]

Get Your Free Pass to Search Marketing Success Summit | Sept. 5-9, 2018 | Online

I'm happy to say that I'm one of the speakers in an incredible lineup together with Rand Fishkin (SparkToro), Peter Caputa (Databox), Larry Kim (MobileMonkey), Joy Hawkins (Sterling Sky), Eric Enge (Stone Temple Consulting), Marie Haynes (Marie Haynes Consulting) and many more sharing their #1 tactics on: Methods to strategically find and use keywords and [...]

The 5 Ws (and an H) of Content Marketing

Over the years, I've repeatedly seen a major disconnect between real writers being able to find real work (without having to low-ball on bidding sites), and the brands and agencies who are looking for real talent. Unfortunately, when it comes to writers, everyone thinks they're a writer, but as we know that's not really the [...]

SEO (& Web Writing) for Authors in 5 Simple Steps

You're an author -- so that means you're a writer, right? Technically, yes. And being a writer means that you should be able to be your own SEO copywriter, right? Technically, no. The SEO Copywriter is a breed all its own. Just because you can write the great American novel (or medical text, or memoir, or whatever) [...]

Web Writing Tips to Double (Even Triple) Your Conversions

Writing for the web ... the words on your page can make or break a business. It's true. You can do everything else right -- great web design, easy navigation and even kick ass SEO. But if your website doesn't convert, it's all for nothing. Here are some quick and easy web writing tips to [...]

By |May 15th, 2018|Categories: SEO Copywriting|Tags: , , , |0 Comments

Forget Everything You’ve Been Told About Content Marketing

There’s too much noise on the Internet. Turn it off, silence it so you can focus on your stuff, not everyone else’s sales pitches. I’ve come to realize that I spend hours every day wasting time sorting through emails I don’t need – newsletters filled with the same old garbage, emails from people trying to sell me [...]

By |May 14th, 2018|Categories: Content Marketing, SEO Copywriting|Tags: , , |0 Comments

SEO Copywriting: It’s NOT About the Keywords Anymore

"Content is King." It's been said a thousand times. And there's a reason for that. It's because, like so many other sayings, it's true. Words have been selling products and services for, well, as long as the act of marketing has been around. When then Internet took hold of the world, I mean really took [...]

Google Features: Are We Competing Within Google, or WITH Google?

Exploring Google Features in SERPs It’s getting more and more difficult to truly understand what it is that Google wants. Knowing how to give the search giant what it needs in order to rank your web pages up top is becoming a veritable black box. Not so long ago, we were jumping through a barrage [...]

By |February 1st, 2018|Categories: Google News, SEO Copywriting|Tags: , , |1 Comment