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Google Updates: Did you EAT YMYL Pages?

o Back in 2015, Google released its Search Engine Evaluator Guidelines, which served up key information about what Google considers "high-quality" pages and how those pages can perform better in SERPs (search engine results pages). More recently, Google released a 30-page whitepaper, which proves (finally) that they do in fact change the weights of ranking [...]

By |February 21st, 2019|Categories: Digital Marketing, Google News|Tags: , , , , |0 Comments

Google Features: Are We Competing Within Google, or WITH Google?

Exploring Google Features in SERPs It’s getting more and more difficult to truly understand what it is that Google wants. Knowing how to give the search giant what it needs in order to rank your web pages up top is becoming a veritable black box. Not so long ago, we were jumping through a barrage [...]

By |February 1st, 2018|Categories: Google News, SEO Copywriting|Tags: , , |1 Comment

Google Mobile Speed Update: Page Speed to Become Mobile Ranking Factor

It was bound to happen sooner or later, and Google officially announced on the Webmaster Central Blog that page load speed will become part of the mobile ranking algorithm effective July 2018. According to Webmaster Central, "People want to be able to find answers to their questions as fast as possible — studies show that people really [...]

By |January 18th, 2018|Categories: Google News|Tags: , , , |0 Comments

“According To” Snippets Showing Above Some Google Results

Yesterday we read on Search Engine Roundtable that when you search Google for 'top online marketers,' Google will return a new type of featured snippet. They said: "First, it shows the source, so in this case it says 'According to entrepreneur.com.' Then it shows thumbnail images of the first 6 listed, with ways to expand to [...]

By |January 5th, 2018|Categories: Google News|Tags: , , , |0 Comments