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How to Write Quality Content & Cut Through the Digital Noise in 2019

Content isn’t just pushing out a blog post every week, hoping people will read it. In 2019, content will evolve to become the most important part of what you deliver to your customers, from a marketing point of view. Forget one way push advertising! 2019 is going to be all about inbound marketing. With that evolution [...]

Happy Halloween! A Truly Terrifying Content Recruiting Tale

Once upon a not so very long time ago, I hired a writer—a seemingly well-qualified writer. He had it all:great writing samples, a super attitude, prompt actions, pleasant to speak with, very well educated, and talked a great game about having "strong SEO experience and knowledge." He was extremely eager to work, so I put [...]

Get Your Free Pass to Search Marketing Success Summit | Sept. 5-9, 2018 | Online

I'm happy to say that I'm one of the speakers in an incredible lineup together with Rand Fishkin (SparkToro), Peter Caputa (Databox), Larry Kim (MobileMonkey), Joy Hawkins (Sterling Sky), Eric Enge (Stone Temple Consulting), Marie Haynes (Marie Haynes Consulting) and many more sharing their #1 tactics on: Methods to strategically find and use keywords and [...]

The 5 Ws (and an H) of Content Marketing

Over the years, I've repeatedly seen a major disconnect between real writers being able to find real work (without having to low-ball on bidding sites), and the brands and agencies who are looking for real talent. Unfortunately, when it comes to writers, everyone thinks they're a writer, but as we know that's not really the [...]

Are SEO & Content Optimization the Same Thing?

Yes and no. Part of your SEO strategy will most likely include content optimization. But one does not necessarily equal the other. Modern-day content optimization requires a whole extra level of planning and execution. That's because engines like Google are getting smarter at understanding semantics and user intent. Now when you optimize your content, you [...]

By |May 31st, 2018|Categories: Content Marketing|Tags: , , , , |0 Comments

10 Proven Reasons to Start Blogging Today

(And 3 lame excuses that just won't fly) Have you been told, "You need to start blogging"? Probably. We all know we should be creating fresh, new content for Google and other search engines to gobble up and rank in the SERPs (search engine results pages). How do we know that? Because it’s been proven repeatedly [...]

GDPR — Is Your Online Business Compliant?

If you work on the web (and we know you do), you may have heard the acronym GDPR bandied about online and in the news lately. If you do any business within the EU (European Union) or with businesses / individuals who reside in the EU, you need to be aware of this new regulation. [...]

Forget Everything You’ve Been Told About Content Marketing

There’s too much noise on the Internet. Turn it off, silence it so you can focus on your stuff, not everyone else’s sales pitches. I’ve come to realize that I spend hours every day wasting time sorting through emails I don’t need – newsletters filled with the same old garbage, emails from people trying to sell me [...]

By |May 14th, 2018|Categories: Content Marketing, SEO Copywriting|Tags: , , |0 Comments

How to Find Content Your Audience Will Actually Enjoy

Many will say that the best place to find content ideas is by doing keyword research. Others will say it's by creeping your competitors. And some would even argue that the best way to figure out what kind of content your audience really wants to  consume is to simply ask them. Each of these methods [...]