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About Aimee Beck

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So far Aimee Beck has created 88 blog entries.

“According To” Snippets Showing Above Some Google Results

Yesterday we read on Search Engine Roundtable that when you search Google for 'top online marketers,' Google will return a new type of featured snippet. They said: "First, it shows the [...]

By |January 5th, 2018|Categories: Google News|Tags: , , , |0 Comments

Features vs Benefits: What the Heck is the Difference?

Features vs benefits... I had to learn this one on the fly. A while back, I had a client who asked me to write an Amazon product listing. I was [...]

By |January 4th, 2018|Categories: SEO Copywriting|Tags: , , , |0 Comments

Are AI Machines Putting Your Writing Career in Jeopardy?

Perhaps. But there is a way to protect yourself and your career. There's been a fair bit of talk lately around AI machines that will soon be able to write and produce [...]

By |December 7th, 2017|Categories: SEO Copywriting|Tags: , , , |0 Comments

3 Sure-fire Ways to Destroy a Video Script

We talk a lot about what goes into the makings of a quality piece of video content, but we don’t talk all that much about the pitfalls to be avoided. [...]

By |December 7th, 2017|Categories: Video Content|Tags: , |0 Comments

What is Cornerstone Content and Why Do I Need It?

“All my content is equally important. How do I choose cornerstones?” It’s true, creativity is subjective, and so is the quality and importance of your blog posts and articles. What [...]

10 Digital Marketing Pros You’re Not Following

Features vs Benefits: What the Heck is the Difference?

By |August 3rd, 2017|Categories: Copy Tips|Tags: , , , , |0 Comments

Canada’s Anti-Spam Legislation (CASL) & what it means for your business

By |July 17th, 2017|Categories: Email Marketing|Tags: , , , |0 Comments

Canada’s Anti-Spam Legislation (CASL)

& What it Means For Your Business By now you’ve likely heard about the new CASL (Canada’s Anti-Spam Legislation) law, which took effect July 1st. There’s been a lot of [...]

Project Owl: Google’s Attempt to Clean Out Offensive Information in SERPs

By |April 27th, 2017|Categories: Google, News, SEO News|Tags: , , , , |0 Comments