­

About Aimee Beck

This author has not yet filled in any details.
So far Aimee Beck has created 28 blog entries.

Keyword Research: Voice Search vs Text Search

How Will Voice Keyword Research Differ From Text Keyword Research As a writer, I try very hard to mesh the way I write with the way I talk, so my writing reads naturally. But it's not easy. I'm naturally drawn toward a different way of writing my thoughts than the way I might blurt it [...]

By |January 24th, 2018|Categories: Keyword Research|Tags: , , |0 Comments

Google Mobile Speed Update: Page Speed to Become Mobile Ranking Factor

It was bound to happen sooner or later, and Google officially announced on the Webmaster Central Blog that page load speed will become part of the mobile ranking algorithm effective July 2018. According to Webmaster Central, "People want to be able to find answers to their questions as fast as possible — studies show that people really [...]

By |January 18th, 2018|Categories: Google News|Tags: , , , |0 Comments

“According To” Snippets Showing Above Some Google Results

Yesterday we read on Search Engine Roundtable that when you search Google for 'top online marketers,' Google will return a new type of featured snippet. They said: "First, it shows the source, so in this case it says 'According to entrepreneur.com.' Then it shows thumbnail images of the first 6 listed, with ways to expand to [...]

By |January 5th, 2018|Categories: Google News|Tags: , , , |0 Comments

Features vs Benefits: What the Heck is the Difference?

Features vs benefits... I had to learn this one on the fly. A while back, I had a client who asked me to write an Amazon product listing. I was instructed to showcase the features in one area and save the benefits for another part of the page. My first thought? What the heck is [...]

By |January 4th, 2018|Categories: SEO Copywriting|Tags: , , , |0 Comments

Are AI Machines Putting Your Writing Career in Jeopardy?

Perhaps. But there is a way to protect yourself and your career. There's been a fair bit of talk lately around AI machines that will soon be able to write and produce content. That's a scary thought for writers! But here's the thing -- those machines will only replace one kind of writing (at least in our [...]

By |December 7th, 2017|Categories: SEO Copywriting|Tags: , , , |0 Comments

3 Sure-fire Ways to Destroy a Video Script

We talk a lot about what goes into the makings of a quality piece of video content, but we don’t talk all that much about the pitfalls to be avoided. Here are our top three best ways to ensure an epic v-fail. #3: Outsource the Video Script Without a solid script, a video has no [...]

By |December 7th, 2017|Categories: Video Content|Tags: , |0 Comments

What is Cornerstone Content and Why Do I Need It?

“All my content is equally important. How do I choose cornerstones?” It’s true, creativity is subjective, and so is the quality and importance of your blog posts and articles. What one person considers highly relevant, another person may find painfully boring. So how are you to know which pieces of web content are worthy of [...]

Canada’s Anti-Spam Legislation (CASL)

& What it Means For Your Business By now you’ve likely heard about the new CASL (Canada’s Anti-Spam Legislation) law, which took effect July 1st. There’s been a lot of talk about how this may or may not affect small businesses in particular, as email marketing is a large part of their overall digital marketing strategy. So [...]