Words of Wisdom

|News|
­

Happy Halloween! A Truly Terrifying Content Recruiting Tale

Once upon a not so very long time ago, I hired a writer—a seemingly well-qualified writer. He had it all:great writing samples, a super attitude, prompt actions, pleasant to speak with, very well educated, and talked a great game about having "strong SEO experience and knowledge." He was extremely eager to work, so I put [...]

Get Your Free Pass to Search Marketing Success Summit | Sept. 5-9, 2018 | Online

I'm happy to say that I'm one of the speakers in an incredible lineup together with Rand Fishkin (SparkToro), Peter Caputa (Databox), Larry Kim (MobileMonkey), Joy Hawkins (Sterling Sky), Eric Enge (Stone Temple Consulting), Marie Haynes (Marie Haynes Consulting) and many more sharing their #1 tactics on: Methods to strategically find and use keywords and [...]

The 5 Ws (and an H) of Content Marketing

Over the years, I've repeatedly seen a major disconnect between real writers being able to find real work (without having to low-ball on bidding sites), and the brands and agencies who are looking for real talent. Unfortunately, when it comes to writers, everyone thinks they're a writer, but as we know that's not really the [...]

Are SEO & Content Optimization the Same Thing?

Yes and no. Part of your SEO strategy will most likely include content optimization. But one does not necessarily equal the other. Modern-day content optimization requires a whole extra level of planning and execution. That's because engines like Google are getting smarter at understanding semantics and user intent. Now when you optimize your content, you [...]

By |May 31st, 2018|Categories: Content Marketing|Tags: , , , , |0 Comments

10 Proven Reasons to Start Blogging Today

(And 3 lame excuses that just won't fly) Have you been told, "You need to start blogging"? Probably. We all know we should be creating fresh, new content for Google and other search engines to gobble up and rank in the SERPs (search engine results pages). How do we know that? Because it’s been proven repeatedly [...]

GDPR — Is Your Online Business Compliant?

If you work on the web (and we know you do), you may have heard the acronym GDPR bandied about online and in the news lately. If you do any business within the EU (European Union) or with businesses / individuals who reside in the EU, you need to be aware of this new regulation. [...]

Building a New Website? Ask These Important Questions

Marketing teams and dev teams -- why aren't they working together? Marketing teams are thinking about how the site will work in the wild to promote the brand. Designers and developers are thinking about how to make the pretty and calling it a day -- figuring the marketing stuff is someone else's problem. But that's [...]

By |May 17th, 2018|Categories: Design, Digital Marketing|Tags: , , |0 Comments

SEO (& Web Writing) for Authors in 5 Simple Steps

You're an author -- so that means you're a writer, right? Technically, yes. And being a writer means that you should be able to be your own SEO copywriter, right? Technically, no. The SEO Copywriter is a breed all its own. Just because you can write the great American novel (or medical text, or memoir, or whatever) [...]

Web Writing Tips to Double (Even Triple) Your Conversions

Writing for the web ... the words on your page can make or break a business. It's true. You can do everything else right -- great web design, easy navigation and even kick ass SEO. But if your website doesn't convert, it's all for nothing. Here are some quick and easy web writing tips to [...]

By |May 15th, 2018|Categories: SEO Copywriting|Tags: , , , |0 Comments